Workflow Builder

A canvas your ops team builds, reads, and fixes

Drag-and-drop trigger, action, branch, filter, and fan-out nodes. Connect them with field mappers. No YAML, no JSON, no developer standing over your shoulder. If the workflow changes next quarter, you update it yourself in ten minutes.

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Node types

Six building blocks that cover real ops workflows

Orchestloom does not expose every possible automation primitive — it exposes the six node types that ops teams actually need. No configuration surface you'll never use.

Trigger Nodes

Fire a workflow on: form submission, CRM record created or updated, deal stage change, scheduled cron time, or inbound webhook payload.

Action Nodes

Write a record to Salesforce or HubSpot, send a Slack message, append a row to Google Sheets, create a Zendesk ticket, call an outbound webhook — pick from 50+ pre-built connectors.

Branch Nodes

Conditional routing based on any field value, record stage, lead score, or incoming data property. Multiple branches per node. No code — select the condition from a dropdown.

Retry Nodes

Set max retry attempts (1–5), backoff strategy (linear or exponential), and what happens when retries are exhausted: route to dead-letter queue or alert and halt. Configurable per step.

Filter Nodes

Halt a run cleanly mid-flow when a condition isn't met — e.g., skip enrichment if the CRM record is already complete. Cleaner than a branch that does nothing on one path.

Fan-Out Nodes

Fire multiple downstream action nodes in parallel from a single point — update the CRM and ping Slack simultaneously, cutting sequential step latency for independent actions.

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